Ford Motor Company Tops Interbrand's 2014 list of the 50 Best Global Green Brands
Excerpts taken from Ford Motor Company official press release on Ford.com and official Best Global Green Brands List page on Intebrand.com.
Ford Motor Company was
recognized for its commitment to sustainability, ranking No. 1 on
Interbrand’s 2014 list of the 50 Best Global Green Brands. The automaker beat
out last year’s winner – Toyota – along with corporate heavy-weights Johnson
& Johnson, Coca-Cola and Microsoft.
Ford claimed the top spot for its forward-thinking approach to environmentally responsible and sustainable manufacturing, greater transparency about its business operations, and for disclosure of information, particularly in the area of manufacturing.
Ford’s focus on water, highlighted in the company’s recently released 15th annual Sustainability Report, as well as its waste-reduction and green building efforts, contributed to the company’s rise to the top.
Ford Motor Company was
recognized for its commitment to sustainability, ranking No. 1 on
Interbrand’s 2014 list of the 50 Best Global Green Brands. The automaker beat
out last year’s winner – Toyota – along with corporate heavy-weights Johnson
& Johnson, Coca-Cola and Microsoft.Ford claimed the top spot for its forward-thinking approach to environmentally responsible and sustainable manufacturing, greater transparency about its business operations, and for disclosure of information, particularly in the area of manufacturing.
Ford’s focus on water, highlighted in the company’s recently released 15th annual Sustainability Report, as well as its waste-reduction and green building efforts, contributed to the company’s rise to the top.
- Ford scored high marks for transparency about its business operations and disclosure of performance information, particularly in the area of manufacturing
- 90% of Ford’s vehicles now offer EcoBoost® engines, which use turbocharging and direct injection to deliver up to 20% better fuel economy without sacrificing performance.
- More than 2 million EcoBoost® engines have been built to date.
- In 2013, Ford introduced a new plan to reduce waste sent to landfill by 40% per-vehicle between 2011-2016, globally. The company has already reduced global per-vehicle waste to landfill by 40% from 2007 to 2011. In 2012, Ford facilities sent approximately 50.6 metric tons of waste globally to landfill, a reduction of 17.4% from 2011.
LINKS
- Ford Motor Company's Sustainability Chief Talks Innovation, Progress and a Vision for the Future
- How Ford Integrates Sustainability into the Company
- Ford Cuts Water Use Two Years Ahead of Schedule; 2013-2014 Sustainability Report Highlights Future Initiatives
- Ford was recognized in 2014 as one of the world’s most ethical companies by the Ethisphere Institute
- Ford reduces water and oil use in plants globally
- Ford partnerships and collaboration
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